Sydney Sweeney's new Novig spot has drawn heavy criticism.
The Hollywood Reporter says critics label the ad sexualized and flag harm to women in sports.
Certain critics argue the ad is proof that women in sports face disrespect.
An outgoing cast member from SNL also made fun of the bare-chested commercial.
Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.
Sweeney addressed the Novig partnership in a Complex interview about a new Just Sports campaign.
The ad has been described as tasteless and offensive.