Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 4 and Channel 5 agree historic ad sales deal

Channel 4 and Paramount's Channel 5 have struck a game-changing advertising partnership. Channel 4 will take over Channel 5's ad sales, moving the over £300 million account from Sky. The merged sales unit will represent both channels from 2027. This arrangement creates a unified offering to advertisers. The statement came on 16 September 2026.

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